The decision to invest in a website raises company’s expectations in terms of contacts and business opportunities. Sometimes, however, the reality looks quite different from expectations. The contacts takes time to arrive or, even worse, after a period of high turnout in the website, visits, and consequently orders, decrease.
WHY IS A WEBSITE NOT RECEIVING (MORE) VISITS?
A website, which seems apparently perfect, can present problems which are not visible to the users but that are penalizing for the search engines. These problems can only be identified by analyzing the html code.
Besides this, other reasons can be identified:
- the website does not fit the user’s screen size;
- the website is using an outdated code;
- pages are too slow to be loaded in the browser;
- website’s wrong positioning in the search engines;
- irrelevant keyword.
HOW CAN I KNOW IF THE WEBSITE IS WORKING WELL AND IS POSITIONED CORRECTLY IN THE SEARCH ENGINES’ RESULTS?
The tool used in order to find out any problems occurring in the website and discover which are the most correct keywords for the proper positioning of the site in the search engines, is called Checkup website.
NextSiciliaInform@, in collaboration with Web Solutions, the company that has developed and implemented the portal, gives its members the opportunity to receive a checkup of the company website at a special price.
By purchasing the service users will receive two documents. In the first part of the document called Technical analysis of the website (resulting from 32 tests run automatically) the user will be able to check any technical problem, while in the second part the relevant solutions are listed.
The second document, called Analysis of keywords, analyzes the website’s ranking in Google’s search. The first step is to find out the competitor sites. The results show not only the potential competitors but also whether Google has understood the area where the company’s website is placed.
Then, (possible) keywords automatically indexed by Google will be analyzed (both in terms of quantity and quality).
Through the document analysis of keywords users will be able to identify the quantity and the type of the keywords indexed in their website, their relevance, the monthly estimated traffic volume, their distribution in the different positions and the linked pages.
The service is available in the Light version at a cost of € 69.00 + VAT and the Pro version at a cost of € 119.00 + VAT. NextSiciliaInform@ members will receive a discount of 30% on the official prices.
The differences between the two versions are listed in the following table:
To purchase the service, fill in the form to send the information about your website and to receive information about the payment.